Sleek townhouse set on one of Brighton’s Regency squares

SET ON A SEAFRONT REGENCY SQUARE in Brighton’s bohemian Kemp Town, Square has a smartly metropolitan air, a chic little cocktail bar and all the ingredients for a racy weekend by the sea. 

Needless to say, there’s a lot more to Square than four corners. This sleek boutique bolt-hole within a seagull’s cry of the beach and the briny boasts handsomely contemporary rooms and a great location just a wave from the waves.

Square’s reception doubles as a bar and lounge, with lots of statement-making white leather banquettes and cube stools, Swarovski chandeliers, modern artworks, glass tables and a huge wall-mounted TV. Sink into a sofa and sip a cocktail or a glass of fizz (Square’s signature tipple is the Brighton Rocks) before heading out on the town later. You can stay up drinking here, post clubbing, till the early hours.

Hit the spot

In Brighton’s Kemp Town, 200m from the beach.

Take a King sea view room or the vast 'reverse penthouse' – an über-cool basement suite. Room 1 has a high-tech Well being chair.

Be savvy

This is more of a boutique address than a full-service hotel with all the trimmings.

Be smitten
Cool Brighton bolt-hole that’s anything but square. 

Silver and suede

The ten bedrooms are small but chic. Expect shiny walnut wood floors, walls in white, mushroom or mulberry with splashes of boldly patterned wallpaper, and faux-fur throws lying across crisp white duvets. Suede corner couches, mirrored furniture, exuberant chandeliers, silver flat-screen TVs and perspex seats add style.

Bathrooms are dressed (or undressed) in charcoal slate and chrome. Some even have decadent full-length glass wall panels looking through to the bedroom (not for the modest, perhaps), where you can soak in your double-ended Philippe Stark bath and enjoy sea views with a suitably intoxicating tipple. 

Take a King room with sea views for the full Square experience, or hole up below ground in the subterranean reverse penthouse – a huge and decadent pad running the length of the building that comes complete with jacuzzi bath, open fireplace and a sofa-lined lounge perfect for having friends in. 

Room 1 has a very different trademark – a vibrating uSpace Well being chair that promises stressed urbanites music, mood lighting and massage in cocoon-like comfort. 

Friendly staff, cool surrounds and a top location make Square a cool and indulgent address for a weekend by the sea – though if your must-have list for a hotel includes maids, a restaurant and concierge, look elsewhere. You’re less than an hour from the Big Smoke and yards from the Brighton’s pebbly beaches – just the ticket for an anything-but-square urban escape.

Square was reviewed for Room for Romance by Tasha Munro



With savings of almost GBP 300 a week of sea views and luxury is not so unaffordable at Square

Book a large sea view room for  one week and as well as the sea air you can soak up and take in regency townhouse living and sleek style at bargain rates at Square. Book for seven nights and get a 20% reduction, paying GBP 992 instead of the usual GBP 1240. Sip a cocktail in the super-stylish bar or just gaze from your sea-view windows and you'll realize just what a bargain you got.

* Select Seven Day special offer on our booking pages

Click on any picture to enlarge it and move through the gallery.








Dining in
Continental breakfast with fresh fruit, bagels and croissants is served in the lounge bar. Add juice and an invigorating coffee, and you’re set up for the day. You can also have brekkie (champagne optional) delivered to your room.

With its jazzy sounds and white leather sofas, Square’s trendy bar is also the perfect place to sip a beer or cocktail later.

Dining out
You can dine around the world here. Knock back the oysters and terrific fresh fish at Due South, on the seafront. You can’t come to the seaside and not have traditional fish and chips – so hot-foot it to family-run Bardsley’s in London Road. For jazzy music and more cosmopolitan fare – try the Cornish blue shark steaks and Scarborough crab – head for Havana in Duke Street. The Saint in St James’s Street serves award-winning British bistro food. 



What’s cooking?
Continental breakfast in the morning and a wicked cocktail list –including Brighton Rocks, the house signature drink.

Dress the part
Smart casual.

Top table?
Be a barfly or sink into a white leather sofa.

See & Do
Brighton makes the perfect escape from London – easy to get to and with all the nightlife urbanites adore as well as breezy sea air and a pier. Brighton’s pebbly beach is only minutes from your door and beckons for breezy walks and summer dips. Adrenaline junkies can also try anything here from jet-skiing to paragliding.

Don’t miss a tour of the Royal Pavilion – an exuberant Victorian party palace – or a walk along the pier, with its fairground rides, candy floss  and kiss-me-quick hats. For an out of town excursion, try the bracing cliff walk at Beachy Head, 17 miles away.

For antiques, cutting-edge clothing and wacky gifts head to The Lanes, only 600m away. And you can always head home with a stick of  traditional Brighton rock.

In-room body and beauty treatments – Indian head massage, facials or a His n’ Hers massage – can be arranged. Square guests also get discounts at a nearby sports centre.

After dark
Don’t expect any early nights here. Brighton is a shameless party town, with heaps of cosmopolitan bars, live bands and late-night clubs. Try the three-floor Ocean Rooms for the latest sounds, or the supper club style Hanbury Club, where it’s Latino, jazz and  lounge.

Dance, street theatre, music and much more comes to town for the Brighton Festival – England’s biggest arts event.

Early August

Check out the outrageous costumes and flamboyant floats at Brighton Pride. It’s the biggest – and pinkest – festival of its kind in the country.  Expect round-the-clock revelry.

New Steine, Brighton BN2 1PB

No free guest parking, and street parking (around GBP 1 per hour) can be tricky to find. We suggest taking the train.

Brighton station – two miles. There's an excellent Intercity rail service from London.

GBP 5 from the station and GBP 50 (a 25 minute journey) from Gatwick Airport.

London Gatwick – 20 miles. There's an excellent rail link to Brighton.

Rooms and suites

Nine rooms and one penthouse suite.

Special features
Rooms boast CD and DVD players, flatscreen TVs, free wi-fi, tea/coffee and a minibar. Bathrooms have Molton Brown toiletries and some boast large tubs with a view of the sea. Some have a balcony.

There’s a DVD library, a cool downstairs cocktail bar and a below-ground ‘reverse penthouse’ that’s well worth splashing out on.


Rates guide
GBP 120 - 400

Open all year, except over Christmas.



Minimum night stay?
Two nights at weekends – three for Bank holidays.

Continental breakfast is served until 10am (weekdays) and 10:30am (Sundays).

Room service
Available morning and evening.

Square is aimed at adults only.


Air conditioning


Wedding license?

Your contact
Brian Ferguson – General manager


We'll be adding guest ratings of Square based on your feedback in the next few months.

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